Tuesday, February 7, 2017

Cartier and the Plant House

I read a story recently in a magazine about Cartier's flagship store in NYC.  It's located on 5th Avenue, in the heart of New York City's most expensive shopping district.  That's to be expected.

What was interesting about the story was how that house came to be owned by the Cartier family.

According to both the magazine I was reading and Wikipedia (so it must be true), this is how it happened:

The Plant family was a railroad family.  By the time of the mansion's completion in 1907, the family was fabulously wealthy.  A few years later, Morton Plant found himself interested in a lovely young lady, who herself was interested in a lovely double strand of Cartier pearls, flawless in their natural beauty.  They were valued at $1 million.  Mr. Plant struck a deal with Mr. Cartier to give him $100 and the 10-year-old mansion in return for the pearls.

Mr. Plant also got the girl -- for a while.

However, the pearls declined in value significantly after the advent of cultured pearls just a few years later.  The real estate, on the other hand, is worth more and more as time goes by.

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