Monday, October 22, 2012

Microtrends -- Take 2

I spent a lot of time at my new place this weekend, cleaning, running long-packed-away dishes and linens through their respective cleaning machines, getting ideas about how my furniture would fit.  All the while, I was listening to Microtrends - I got through the whole thing this weekend.

Truth is, there was nothing new in this book.  We all already know that the Latino vote is of growing importance, that men still make more than women, and that we are a sleep-deprived, caffeine-fueled nation.

Having said that, I think this book is probably 6 years old.  Maybe some of the trends were new at the time, but unfortunately the whole thing dated rather quickly.

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